What a Fractional CMO does (and doesn’t) do
Senior leadership, focus and direction for companies that need to make better decisions and build their next stage without adding a full-time structure.
Paula Alvarez Pogranizky5 min read
A Fractional CMO is not an agency, nor an external consultant who delivers a document. It is part of the leadership team, with limited time and broad impact.
The role is to help think, decide, build and lead: from strategy and positioning to team design and revenue architecture.
Related: Fractional CMO · The Fractional Table
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