Strategy is choosing where to focus
Having plenty of opportunities doesn’t mean having a strategy. The value lies in identifying which ones make sense for this business, at this moment and with these resources.
Paula Alvarez Pogranizky4 min read
A new channel, a campaign, an event, a partnership, a tool, an audience. Possibilities always outnumber resources.
The real value lies in understanding which ones make sense for this business, at this moment, and for this objective.
Related: Strategic Brand & Growth Projects
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