01 — Services
Fractional CMO
Senior Marketing & Growth leadership, integrated into your business.
Who it’s for
Founders, CEOs and leadership teams at startups, scale-ups and B2B, B2C and B2B2C companies across LATAM and the U.S. that need senior Marketing & Growth leadership.
What moment it solves
The company has opportunities, talent and ambition, but needs to define priorities, professionalize marketing, accelerate its Go-to-Market or prepare for its next stage of growth.
Type of engagement
I work as part of the leadership team, with a flexible commitment and objectives defined around the stage of the business. I can lead existing teams, develop new capabilities and coordinate agencies, specialists and strategic partners.
Expected outcome
A shared strategy, a differentiated brand, a measurable Growth system, an aligned team and an operation connected to revenue.
As a Fractional CMO, I become part of the leadership team and work alongside founders to build Marketing & Growth from the fundamentals.
First, I understand the business and help define the strategy. Then we build a clear brand identity and positioning, a relevant value proposition, and a narrative capable of expressing why that company deserves a place in the market.
From there, Marketing brings the strategy to life through creativity, content, experiences and audience touchpoints. Then Growth comes in to identify, validate and scale the channels capable of driving acquisition, conversion and revenue.
I work closely with Sales, Product, Finance and internal teams, because the strongest Marketing decisions come from understanding the business as a whole.
My role is to stay high enough to see the big picture and close enough to make sure decisions turn into action.
We can work on
- Business & Marketing Strategy
- Brand Identity & Positioning
- Value Proposition
- ICP & Segmentation
- GTM
- Growth Strategy
- Demand Generation
- Revenue Architecture
- Funnel & CRM
- Metrics & Forecasting
- Team Design & Leadership
- Partners & Agencies
Frequently asked questions
What is a Fractional CMO?
- A Fractional CMO is a Chief Marketing Officer who joins a company’s leadership through a flexible commitment. They provide strategic direction and executive capabilities without the need to hire a full-time CMO.
When does hiring a Fractional CMO make sense?
- When a company needs senior leadership to define its marketing strategy, professionalize the function, accelerate its Go-to-Market or better connect marketing to business results.
How is a Fractional CMO different from a marketing agency?
- An agency typically delivers services or campaigns within a defined scope. A Fractional CMO participates in business decisions, defines priorities, coordinates internal and external capabilities and leads the overall strategy.
Does Paula work with startups in the United States and Latin America?
- Yes. Based in Buenos Aires, Paula works with startups, scale-ups and leadership teams across LATAM and the U.S., supporting Marketing & Growth strategies, positioning, Go-to-Market and growth.
What does connecting Marketing with Revenue mean?
- It means evaluating marketing by its contribution to the business, connecting demand, business opportunities, acquisition, conversion, retention and profitability to growth objectives.
Think. Decide. Build. Lead.
- Business & Marketing Strategy
- Brand Identity & Positioning
- Value Proposition & Differentiation
- ICP & Customer Segmentation
- Go-to-Market Strategy
- Growth Marketing & Demand Generation
- Revenue Growth Strategy
- Customer Acquisition & Retention
- Marketing & Sales Funnel Optimization
- CRM & Lifecycle Marketing
- Marketing Analytics & Forecasting
- Team Design & Leadership
- Budget & Resource Allocation
- Partnerships & Agency Management