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Growth · Greenhouse

Fractional CMO & Marketing Growth Leader

Hi, I’m Paula Alvarez Pogranizky

My first career was in Visual Arts. I studied Fine Arts and lived in New York, where I worked in art galleries. Quite far, at least on the surface, from the world of Marketing & Growth where I’ve spent more than two decades. Over time, I discovered those worlds weren’t so different.

Art gave me a way to observe, connect ideas and find perspectives that aren’t always obvious. Marketing and business taught me to turn that perspective into decisions, teams and results.

My career has taken me through agencies, multinational companies, startups and scale-ups, leading brand, Marketing & Growth strategies for B2B, B2B2C and B2C companies across Latin America and the United States.

I’ve built and led teams, developed brands and Go-to-Market strategies, supported expansion and worked on challenges where positioning, customer acquisition and revenue needed to move forward together.

Along the way, I also earned an MBA from Universidad Torcuato Di Tella, which helped me deepen that connection between strategy, leadership and business.

If there’s one thing I’ve learned, it’s that growth rarely depends on a single big idea. It depends on our ability to connect the right decisions and build the conditions that make them work.

Today, I work as a Fractional CMO, closely with founders and leadership teams. I like to get involved, understand challenges from the inside, ask good questions and find opportunities that can turn into tangible results.

I’m still as curious as when I started, excited by ideas, people who dare to build and businesses with something interesting to contribute.

There are still few things I enjoy as much as watching a project I’ve been part of grow.

Paula Alvarez Pogranizky, Fractional CMO and Marketing & Growth leader, in Argentine Patagonia.

Companies I’ve worked with

  • Revlon
  • Danone
  • Skydropx
  • Pickit
  • Santander Rio
  • Pirelli
  • Branca
  • Unilever
  • clicOH

  1. 01

    Business Leadership

    Leading businesses taught me that everything works better when Product, Sales, Marketing and Finance understand where they are growing together. Today I work as a Fractional CMO alongside founders and leadership teams across LATAM and the U.S.

  2. 02

    Growth

    Growth taught me how to turn hypotheses into systems, connecting Marketing with product, data and acquisition.

  3. 03

    Marketing

    Marketing taught me how to bring those brands to market, across agencies, multinational companies and businesses at scale.

  4. 04

    Creativity

    Creativity taught me how to build relevant brands: narrative, ideas and how a brand expresses itself.

Superme

Ask me anything

I have a profile on Superme where you can ask me about marketing, growth and business leadership, and talk through how I think about growth. Interact with me there, whenever the question comes up, no calendar or commitment needed.

Talk with my digital version
20+ years
Marketing, Growth & Business Leadership
MBA
Universidad Torcuato Di Tella
Visual Arts degree
Creative foundation, strategic thinking
B2B · B2B2C · B2C
Experience across business models
LATAM · USA
Leadership and growth strategies across international markets
Let’s talk